Immersive Design for Culture and Arts

Service for immersive performance

L

6/30/20222 min read

Service for immersive performance

As the world begins to emerge from the pandemic into an unknown future, this is a project work with DreamVok, the first spin-off innovation design consultant company from the Industrial Technology Research Institute (ITRI). to create a unique brand experience and value based on design-driven innovation.how can we help art, culture, entertainment companies to build and refine successful operational models, overcome commercialization challenges and rethink their business logic to create more sustainable paths to revenue?

woman in black dress playing violin
woman in black dress playing violin
band concert
band concert
man in brown and black plaid dress shirt singing on stage
man in brown and black plaid dress shirt singing on stage
Service Design process

The goal was to understand where the biggest obstacles lie in making creative immersive productions commercially viable and scalable, whether location-based or digitally distributed. Immersive technologies (for example augmented reality, virtual reality, and projection technologies) open up opportunities to create unique experiences and ways of creating content or services.

To foster forward-looking thinking in the creative immersive space, accessible tools for development are needed. The research answers the need by introducing business model innovation tools, aimed at helping creative producers to rethink their business logic.

close up photo of person playing horn instrument
close up photo of person playing horn instrument
gray scale photo of person playing piano
gray scale photo of person playing piano
man playing piano on street
man playing piano on street