XR design and service design
using immersive technology solve problem in the art and culture domain
Service for immersive performance
As the world begins to emerge from the pandemic into an unknown future, this is a project work with DreamVok, the first spin-off innovation design consultant company from the Industrial Technology Research Institute (ITRI). to create a unique brand experience and value based on design-driven innovation.
how can we help art, culture, and entertainment companies to build and refine successful operational models, overcome commercialization challenges and rethink their business logic to create more sustainable paths to revenue?
Service Design process
The goal was to understand where the biggest obstacles lie in making creative immersive productions commercially viable and scalable, whether location-based or digitally distributed. Immersive technologies (for example augmented reality, virtual reality, and projection technologies) open up opportunities to create unique experiences and ways of creating content or services.
To foster forward-looking thinking in the creative immersive space, accessible tools for development are needed. The research answers the need by introducing business model innovation tools, aimed at helping creative producers to rethink their business logic.
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